How to grasp the market situation after the Olympic year and get rid of the influence of unfavorable factors is not an easy task for the sweater industry and enterprises. Facing the current situation where opportunities and challenges coexist, how should sweater companies adjust to a relatively good state?　　 Some people in the industry have made such a joke: "The domestic wool sweater factory has been closed for 5 years, and the people in the country still have wool sweaters." This sentence is not funny, it reflects the seriousness of the current inventory problem from one side. "Last year, I worked in other industries. I moved into the sweater industry this year and made tens of thousands of sweaters. As a result, because there was no market, all the goods were thrown in the warehouse." This is a lesson that a sweater entrepreneur blindly followed the market. In 2007, the slightly expanded sweater market brought hope to some people, and this road was not smooth. How to grasp the market situation after the Olympic year and get rid of the influence of unfavorable factors is not an easy task for the sweater industry and enterprises. Facing the current situation where opportunities and challenges coexist, how should sweater companies adjust to a relatively good state?

Pay attention to marketing and take a differentiated route

The author learned such information. From the sales and profit data provided by most sweater companies, 53.5% of the companies had the same level as in previous years. In the first half of 2007, there were few manufacturers of spring and summer products, so the sales of enterprises with spring and summer product awareness were still good. In the second half of the year, the first batch of goods was sold well, but the late replenishment order was weak, only about 11.5% Of companies have increased from previous years. In the survey, the author found that companies that are on the rise have one thing in common, and that is to take the market differentiation route. Judging from the survey results, mid-range brands are more affected, and the real high-end market and low-end wholesale market have not been affected much, especially large marketing-oriented companies such as Hengyuanxiang and Ordos firmly occupy a large market share , Their market performance has continued to rise compared to previous years. To analyze, the market competition is becoming increasingly fierce. Many companies of similar size are not unique. The marketing methods are outdated, there is almost no combination marketing strategy, and the brand promotion model is single. These are the bottlenecks that restrict the "middle-tier" companies from expanding market space.

Pay attention to innovation and enhance industry self-discipline

As a labor-intensive cardigan industry, with regard to the industry's prospects in the past two years, 61% of companies believe that the biggest factor affecting business is vicious competition. In addition to large companies, companies that really make blouses fashionable still have room to live. For example, the long version of blouses in spring and summer once burst out, and the entire market can't find a source of supply. Branded clothing is not easy to sell, but batches of single-item goods are hot. Instead, as long as they have new styles and better quality, then add popular elements on the market to the clothing, it will be more popular. But "fashion brand" will face another dilemma-"Industry copying situation is increasingly worrying." This is the voice of many large companies for many years: the market is getting bigger, but the circle is getting smaller and smaller. Every company is doing things carefully, fearing whoever steals its own version. To reduce the vicious competition in the industry, the government and industry organizations should take the lead to increase the self-discipline of the industry and jointly sign relevant initiatives such as industry self-discipline.